Brand Valuation

Ⅰ. Definition

The brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

Ⅱ. Object of Valuation

  • ① Increasing sales efficiency and effectiveness
  • ② Increasing brand loyalty of consumers
  • ③ Creating high value-added products
  • ④ stepping stone for company growth
  • ⑤ Increasing influence on distribution
  • ⑥ Providing competitive advantage
  • TEL +82-2-582-5971